Y3K Italy
- Client: Y3K Italy / Object: Creative Direction / Category: Brand Management, Web Design, Events & Retail
Affirming the Visual Identity is a mix of analysis, strategy and creativity to highlight the brand's values and find a language close to consumers.
This is the case of the Y3K Group: the pre-existing Visual Identity has been translated into a Visual System that enhances authenticity and reliability, quality to represent the company in the significant "places" of exposure, from the website to the point of sale, from the customers corner to the organization of events.